Alongside my professional experience, I’ve continued to develop my knowledge across search, digital marketing, user experience, design and emerging technology.
My recent certifications focus on SEO and AI visibility, while my earlier study established a strong foundation in visual communication, photography and design.
SEO, AI and Digital Marketing
AI Visibility Essentials with Semrush
Semrush
Issued March 2026 · Expires March 2027
Credential ID: 722323
A certification covering how brands and content can be discovered and represented within AI-powered search and answer platforms.
SEO II
HubSpot Academy
Issued December 2025 · Expires January 2028
Credential ID: e97325618bf24978a9be13cd1e804f47
Advanced study covering SEO strategy, website optimisation, content planning and measuring organic search performance.
SEO
HubSpot Academy
Issued December 2025 · Expires January 2027
Credential ID: 2d80deab53334d148681632389c7a8cb
Certification covering the foundations of search engine optimisation, including keyword research, on-page SEO, technical considerations and content strategy.
The Fundamentals of Digital Marketing
Google Digital Garage
Credential ID: RFQ JCV 2KV
Training covering the core principles of digital marketing, including search, content, analytics, online advertising and digital strategy.
Hosting & Server Technology
cPanel Professional Certification Exam
cPanel University
Certified 30 July 2025
Certificate ID: 395c1d62-60e7-4193-810d-8bf424710a41
Professional certification demonstrating knowledge of the cPanel and WHM hosting platform, including the tools and workflows used to manage websites, domains, email and hosting accounts.
LiteSpeed Certification Exam
cPanel University
Certified 31 July 2025
Certificate ID: 0cf56b63-624a-47ac-90c8-744f13364836
Certification relating to LiteSpeed web server technology and its use within modern hosting environments.
User Experience and Design
Mobile User Experience Design
Interaction Design Foundation
Issued June 2021
Distinction · Top 10% of class
Credential ID: 100134
Study of mobile-specific user behaviour, interaction patterns, usability considerations and designing effective experiences for smaller screens.
Psychology of E-Commerce
Interaction Design Foundation
Issued April 2021
Distinction · Top 10% of class
Credential ID: 100134
Exploration of the psychological principles behind online decision-making, trust, persuasion and customer behaviour in e-commerce experiences.
The Practical Guide to Usability
Interaction Design Foundation
Issued April 2021
Distinction · Top 10% of class
Credential ID: 100134
Practical study of usability principles, user testing and identifying problems that prevent people from using digital products effectively.
Design Thinking
Interaction Design Foundation
Issued March 2021
Distinction · Top 10% of class
Credential ID: 100134
Study of the design-thinking process, including understanding user needs, defining problems, developing ideas, prototyping and testing possible solutions.
User Experience: The Beginner’s Guide
Interaction Design Foundation
Issued March 2021
Distinction · Best in Class
Credential ID: 100134
A broad introduction to user experience design, including user research, interaction design, usability and the principles behind creating useful digital products.
Professional Membership
Interaction Design Foundation Membership
Interaction Design Foundation
Issued January 2021
Membership ID: 100134
Professional membership supporting continued study and development across user experience, interaction design and design thinking.
Education
Foundation Degree in Photography and Design
Higher education study combining photography, visual communication and design practice.
BTEC National Diploma in Photography
Study covering photographic technique, image-making, visual storytelling and the development of a professional portfolio.
BTEC National Diploma in Art and Design
A broad grounding in art and design, including visual communication, creative development and practical design skills.
Continuing Development
My formal education began in art, design and photography, but my professional development has increasingly expanded into web development, user experience, search and digital strategy.
More recently, I’ve also been exploring creative coding, generative systems and the changing relationship between artificial intelligence, search and digital communication.